Anny
Chang



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Parsons DEED LAb




— redesigned the website to align with the visual style of the new logo




ROLE

UI/UX Designer

🡒 Visit Parsons DEED Lab website

TIME

Jun. 2018 - May 2019

DISCIPLINE

Responsive Web Design

TOOL

Adobe XD, WordPress(Elementor)




Project Overview
Parsons DEED Lab is a research laboratory founded in 2007 at Parsons School for Design, The New School, New York City. In 2018, the lab director planned to revamp the website and have a logo that complied with the university's branding.





Design Process







PROJECT GOALS
RESEARCH & INSIGHTS


Goals
  1. Redesign the website with updated content and a more modern style
  2. Adapt the website's branding to align with the new logo created by The New School marketing team
  3. Make information easier to process and digest for users




New Logo
(created by The New School marketing team)



Research & Analysis

Home & Projects Page


Project Page


About Page


People Page


Post Page




Takeaways
  1. Paragraphs on most of the old pages have too many words in a line which is not easy to read for users.
  2. Line-height and spacing between paragraphs are too narrow which makes texts overwhelmed.
  3. The old site is text-heavy without informative icons to help convey key messages.
  4. There are a lot of lists on different pages and they need a more organized and intuitive way to show such as card UI design.





SITE ARCHITECTURE & WIREFRAME


Sitemap





Wirefram Sketches



Wireframes







VISUAL DESIGN
INTERACTION DESIGN


Project Page





Landing Page





About Page




Members





Guiding Principles





Blog





Blog Post





Projects





Contact





Tools and Resources





Research






Sticky(Fixed) Header
This sticky navigation design prevents users from feeling overwhelmed with options. Besides, it also lessens the scrolling needed which allows users to move around the site quicker.

           




© 2020 Anny Chang.
All Rights Reserved.